In this post, we will go through the key differences between the three main words you usually see in all marketing articles … Hashtags, Tag, Keywords
Hashtags are branding a topic. When you use a hashtag you are looking to attach whatever you are talking about to that topic. So for example, I am watching a Reds game and I want to comment about a play I will say “Man Votto just crushed that ball # red”. So my comment is being attached to the topic of the Cincinnati Reds.
A tag is usually applied to a person. This is when you are trying to get the attention of someone who might find what you are talking about important. So for example, if I make a video talking about a product and I want the brand to know I am talking about it, I will mention or tag them in my post so that they get a notification.
Keywords are words both in the front end and back end that tell the search engines what this post is all about and what it should look for. So for example when I make a video, I will put a transcript in the description box for my entire video. I do this because it puts out all the keywords in YouTube so if someone is looking for something that my video has to do with, there is a better chance of it appearing.